Hojicha is a Japanese green tea that is roasted instead of steamed. This roasting process completely changes the character of the tea: the fresh green, grassy notes give way to warm, nutty and almost caramel-like flavours. What many people don’t know is that hojicha is traditionally made from kukicha \u2013 a tea consisting of the stems and veins of the tea plant. Kukicha is known for its soft, mild to sweet taste and low bitterness. When this kukicha is intensively roasted and then finely ground, hojicha powder is created: velvety soft, deep in flavour and surprisingly accessible.<\/p>\n
The powerful roasting process caramelises the natural sugars in the tea. Bitter compounds disappear almost completely, leaving an incredibly round and full flavour profile. Think notes of dark chocolate, a hint of coffee and a subtle, natural sweetness that lingers gently. The texture is creamy and the finish warm and comforting \u2014 a tea that embraces you, as it were. Hojicha is accessible, gentle on the stomach and, thanks to the use of stems, naturally lower in caffeine than many other green teas.<\/p>\n
We went in search of a hojicha powder of exceptional quality. Whereas many hojicha teas are made from leaves from the autumn harvest, our hojicha is based on carefully selected kukicha from the first and second harvests. This gives a more refined base and more depth to the final flavour profile.<\/p>\n
Hojicha is prepared in the same way as matcha: froth it with a little warm water to create a creamy, full-bodied drink. Just like matcha, Hojicha can also be used to make incredibly delicious lattes. We think it tastes best with almond or cow’s milk, but you can use any (plant-based) milk you like. Finish with a pinch of cinnamon if desired.<\/p>\n
In the latte version, the roasted notes come through even more strongly, almost reminiscent of a refined coffee experience, but softer. The powder also adds an elegant, caramel-like depth to desserts, cakes and even chocolate creations.<\/p>\n
With this hojicha powder in our JADE line, tea tradition and innovation go hand in hand. Warm, full-bodied and surprisingly different \u2014 a discovery for those who dare to look beyond classic matcha!<\/p>\n
Hojicha powder from Japan<\/p>\n","protected":false},"excerpt":{"rendered":"
Our Hojicha powder is made from carefully selected kukicha from the first and second harvests, which is then roasted to give it a warm, nutty and slightly caramel-like flavour. This results in a refined, smooth and surprisingly accessible tea with extra depth in its flavour profile. A bag contains 50 grams.<\/p>\n","protected":false},"featured_media":36393,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":""},"product_brand":[307],"product_cat":[223,221,220,227],"product_tag":[],"class_list":["post-36397","product","type-product","status-publish","has-post-thumbnail","product_brand-jade-en","product_cat-exclusive-tea","product_cat-green-tea","product_cat-loose-leaf-tea","product_cat-matcha-and-mate","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"bundled_by":[],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"_links":{"self":[{"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/product\/36397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/comments?post=36397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/media\/36393"}],"wp:attachment":[{"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/media?parent=36397"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/product_brand?post=36397"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/product_cat?post=36397"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/thee.be\/en\/wp-json\/wp\/v2\/product_tag?post=36397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}